Brand: V. Stella Rex
Products: T-shirts, hats, stickers, wristbands and more
Brand CEO: Aaron “A.J.” Hayes
Behind the brand: Aaron Hayes and his team have only been putting out clothes for six months and it has generated a pretty big buzz around the metro Detroit Area. The name V. Stella Rex stands for Five-Star Kings; the V is the Roman numeral for five and Stella Rex is Latin for star kings. The logo is a direct representation of the brandname and that name represents two groups of people in his life: him and his four brothers and him and his four best friends. “Five star means your the best at whatever it is you’re doing,” Hayes said. It’s been an idea of his for about six years, but due to the demanding schedule of being a college athlete, he felt it wasn’t the right time. After he graduated (GVSU ’16) he decided to give it a shot. Recently, the brand won a contest for streetwear brands at retailer Puffer Red’s (a Detroit area sneaker boutique) and they were able to hold a pop-up shop in the actual store. “I want people to know about it, but it still be exclusive and hard to get,” Hayes said.
Featured product: Dad Cap in light gray