Brand: Adorned By Chi
Products: Comics, clothes, pins, decor, stickers, accessories, keychains, coffee mugs, patches
Founder: Jacque Amadi
Website: https://adornedbychi.com/
Instagram: @adornedbychi | Twitter: @AdornedByChi
Behind The Brand
I came across Adorned By Chi about a year ago when I was interning at NYLON Magazine. I was writing a roundup of black fashion designers and this one really stood out to me. So, I began following the brand on social media. Then, while working at CafeMom, I did a full feature on Adorned By Chi where I interviewed Jacque about her business. Here’s a snippet of what she had to say:
“I created Adorned by Chi as a way to honor God (Chi means God in Igbo), but also to widen the scope of how Black women are seen in fashion. I love flowy, feminine, super soft aesthetics and I noticed while browsing for clothing online that the shops I loved most rarely used Black models. So I make it a point on my site to highlight Black women and men in flower crowns, pink hair, and flowy skirts!”
My Thoughts on Adorned By Chi
To thank me for the article, I received two pins, a sticker, and a very thoughtful thank you note. But, I have also purchased from the site. Since it’s Black History Month, I wanted to support a Black-owned business. Adorned By Chi was the first one that came to mind! So, I bought this dope “Melanin” raglan inspired by Space Jam (one of my favorite movies ever). And I also bought a “Black Girl Magic” keychain.
I love everything! The brand mailed it quickly and kept me up to date through email. The products are good quality and the designs are truly unique. Many of the designs combine “nerd culture” with melanin magic and it’s such a fun and beautiful thing. I would highly recommend checking them out!
xoxo, Kayla
