A Look Inside BeautyCon NYC

During grad school I had this awesome professor who taught beauty advertising. She was a brand manager at L’Oreal and I learned so much from her about the beauty industry. One thing I remember her telling us is that if we ever got the chance to attend BeautyCon, then we absolutely needed to go — so I made sure to do just that! And on April 21-22, I attended BeautyCon NYC for the first time!

If you’ve never heard of BeautyCon, it’s basically a mix between a festival and a convention that is centered around all things beauty! It’s held annually in NYC, Los Angeles, and London. Since I live in NYC now, I knew that I needed to make it happen. So I got a weekend pass and went all by myself. If I go again I would definitely like to go with friends, but I will say that doing it alone went totally fine. I really enjoyed myself!

It took place at the Javits CenterΒ and featured two large open spaces full of booths set up by major beauty brands. The two massive rooms were connected by a third large space, which was set up more like an auditorium (except cooler) — this is where celebrity panels and interviews were held. Some of the people I got to see speak were Gigi Gorgeous, My Life As Eva, Bobbi Brown, and more. I also met and took selfies with PARIS HILTON and Jonathan Cheban (aka FoodGod, aka Kim Kardashian’s BFF). It was amazing!!!

In addition to the celebrities and influencers, there were also a lot of free samples, discounts, and photo booths! I got pink space buns put into my hair, I had tons of cute photo moments, and I left with a ton of new products! I actually think I’m going to do a haul post of everything I got at BeautyCon. Overall it was so much fun and I am already excited to go next year!

IMG_7288IMG_7427IMG_7423IMG_7442IMG_7380

IMG_7379IMG_7378IMG_7377IMG_7376IMG_7375IMG_7373IMG_7372IMG_7369IMG_7368IMG_7367IMG_7363IMG_7362IMG_7360IMG_7359IMG_7285IMG_7330IMG_7327IMG_7326IMG_7324IMG_7321IMG_7319IMG_7318IMG_7315IMG_7314IMG_7313IMG_7309IMG_7304IMG_7303IMG_7302IMG_7301IMG_7299IMG_7297IMG_7331

Beauty Look for Day One:

Beauty Look for Day Two:

Have you ever been to BeautyCon?

xoxo, Kayla

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s