Hope everyone’s new year is off to a fabulous start! For the last couple weeks, I’ve been working on creating a solid 2020 content plan and I’m super excited about what’s in store for this year and beyond when it comes to my blog, YouTube, and overall personal brand.
Here are a few changes I’ve already put into place:
- Hired a graphic designer to create a custom YouTube intro, outro, and banner (shout out to @jaeshayna).
- Had a business meeting with Kailena, who will be helping me with my marketing and other backend business details.
- Figured out a more solid (and productive) weekly schedule for posting, filming, engaging on social media, etc.
- I joined TikTok!
- Finally created a Media Kit.
- Decided on some brand colors, fonts, and the overall aesthetic I would like to move towards for a more cohesive brand image.
Here is a breakdown of what topics I plan to focus on:
I got the idea to make visuals from content creator Austen Tosone, and I think it’s helpful for understanding what you can expect to see from me. Basically, I want to refocus on creating quality and inspiring size-inclusive style content. I also want to keep doing my travel and NYC content, just get smarter about it by focusing on SEO. (I have A LOT of exciting trips planned this year!) My beauty content will be a little less frequent — that’s what I see the smallest return on in term of views, and although I love beauty, it isn’t really speciality. Lastly, I will be experimenting a bit with some career content and home/interiors, which I’m very excited about.
New posting schedule & frequency:
I finally decided that it was time for a more organized process when it comes to my posting, editing, filming, etc. So, here is a loose posting plan I want to try this year — of course things will change sometimes due to my schedule, but I’m curious to see how this’ll work. I’m still getting used to it, but hoping to be better in the swing of things by February.
- New blog posts will go live on Sundays.
- New YouTube videos will go live on Wednesdays.
- I’ll be posting to Instagram every other day (or more).
- I’ll be posting to TikTok at least once a week, but hopefully more once I get better at it.
- I’d like to start a series or two on IGTV, and once I do, I plan to post there every other week. For this, I will be using Jumprope to help me edit.
- And I’ll continue to be active almost daily on Pinterest and Twitter.
Content goals
And here are the goals I’m setting for this year:
- Experiment with new topics on my blog and YouTube, such as curly hair stuff, interiors, and more travel.
- Refocus on celebrating diversity and inspiring confidence, especially in my plus size fashion content.
- Grow my Instagram following from almost 3k to over 5k, with an overall goal of hitting 10k in the next two years.
- Increase my YouTube Subscribers from 200 to over 300.
- Expand my video content by using new platforms such as TikTok, IGTV, and Jumprope.
- Find new ways to utilize Pinterest.
- Create a budget and put it into action for marketing and advertising so I can reach a new audience.
- Improve my overall brand image and create more of a cohesive experience across platforms.
And there you have it! My 2020 content plan! I’m so excited to work towards these goals and bring you guys fun pictures, stories, and adventures. Let me know what you want to see from me in the comments or shoot me an email.
Pin It For Later!
